托福口语：TPO28Task4题目文本及答案实例解析

托福考试备考过程中所用的最多的而且是必须使用的材料就是TPO，口语在托福考试中是比较难取得高分的，为了帮助考生在托福口语考试中取得理想的成绩，南京新航道将对以实例来分析托福口语TPO，如对题目的份，答题思路的问题以及范文的分析，内容如下，考生可做参考。

托福口语TPO28task4题目 Reading Part：

Refute-and-Persuade

Sometimes companies realize that consumers may have developed a negative impression of a product. One way in which they can resolve this problem is by using an advertising technique known as refute-and-persuade. Refute-and-persuade means that in advertising a product, the company first indicates its awareness of the product’s disadvantage. But then the company refutes or challenges that disadvantage by demonstrating how the advantage of buying and using the product makes up for any limitation it may have. In this way, companies can persuade consumers to purchase a product despite its drawbacks.

托福口语TPO28task4题目 Listening Part：

Now listen to part of a lecture in a business class.

(male professor) Ali right, so I actually saw a good ex ample of this just the other day: I watched an advertisement on television about a well known companies pots and pans, and in the advertisement there was a woman, a professional cook, talking about how she uses the companies pots and pans in her own kitchen. Now the woman in the advertisement began by saying that this company’s pots and pans were expensive. She just came right out and admitted to the audience that they cost a lot more than most other companies pots and pans. And she also said that she realized that when people went shopping for new cookware, they might feel that they just didn’t want to spend all that money on such expensive pots and pans since there were so many in the store that cost a lot less.

But then, she went on to explain that the extra cost was worthwhile, because, although these pots and pans cost more to begin with, they actually saved you money in the long run. How? Well, they came with a special lifetime warranty, which meant that the company would replace them free if anything ever went wrong, and that’s something most companies that make pots and pans couldn't say about their products.

托福口语TPO28task4题目 Question：

Explain how the example of the television advertisement for pots and pans from the lecture illustrates the technique of refute and persuade.

托福口语TPO28task4答案解析：

抽象概念：

Refute-and-persuade technique: company indicate the awareness of product disadvantage, and then refute the drawback by demonstrating the advantages of buying it.

例子：

1.A well-known pots and pans—a lot more expensive than most others

2.Extra cost was worthwhile, save money in the long run—life time warranty, no other companies can do

托福口语TPO28task4范文：

In this lecturethe professor talks about the refute-and-persuade advertisement technique,which means the company indicate the awareness of the disadvantage of the product first, and then refute the draw back by demonstrating the advantages of buying it. The example is the advertisement of a well-known company’s pots and pans, the woman in the ads. first says that it’s a lot more expensive than most other pots and pans in the store, and then says the extra cost is worthwhile because the company provide lifetime guarantee which means they provide free replacement if anything goes wrong. And most other companies can’t give such guarantee to their products.

南京新航道学校提供专业的雅思培训、托福培训、GRE培训、SAT培训、ACT培训、剑桥青少英语培训等，帮助广大学子“用英语点亮人生”。