来源： 浏览： 发布日期：2022-09-13 14:54
People’s shopping habits depend more on the age group they belong to than any other factors. To what extent do you agree or disagree?
Shopping has become a national pastime in many countries and people’s buying behavior has recently received long overdue attention as a social issue. It is seemingly evident that young people have different shopping ideas, compared with the elders as they pay more attention to enjoyment and pleasure in their shopping experience, while elder people attach more value to actual shopping results and commodity price. Still, I believe it is arbitrary to jump to the conclusion that age imposes the major influence on people’s buying habits.
In addition to age, gender is an indispensable factor researchers cannot afford to ignore when they attempt to dig into consumer behavior. Generally, shopping is ideally the hobby of females. Females “love shopping”, they are naturally programmed to invest in their desires and relish happiness in return. As the study says, “Men buy for their needs and women shop for their wants”. When shopping, females also behave in a different manner as that of males. They like their female friends to accompany them whereas males prefer shopping alone.
Furthermore, the needs, processes, and selection that the human brain goes through when making a purchase are often far more complex than the buyer might imagine. A bunch of other factors such as personal history, cultural considerations and psychological factors need to be taken into account. Some people buy certain brands to support their personal or professional image. Specifically，some buy products that are either perceived as fashionable, trendy or high class or that fit into a particular subculture or peer group. Some people make their purchase decision when tempted by product variation and price competition, as they are prone to be persuaded by those promotional strategies and tactics such as posters and banners during the sales period, advertising bursting in the radio and television, which is quite common among all age groups.
Based on these insights, there is a need to examine the phenomena in a further and more comprehensive context. Before that, I am inclined to believe it is the interaction of these factors that shapes a person’s purchase pattern and dictates how they make buying decisions.